If you are in charge of a CRM software implementation or adoption project at your firm there are many techniques to consider to help ensure your success. Although every business is unique, the following CRM implementation suggestions could be considered universal working across companies and industries.

Whether you’re using ACT!, Salesforce or Siebel, whether this is a brand new or upgraded CRM system, here are 10 ideas to consider for successful CRM implementation in your sales organization:

1. Demonstrate Top Down Leadership Support for CRM
2. Get Sales Actively Involved In Your CRM Implementation Plan
3. Demonstrate the WIFM (What’s In It For Me) for the Sales Staff
4. Maximize System Performance & Fix Any System Deficiencies
5. Integrate the CRM Application With Other Systems
6. Make Sure Reps Know How To Use The CRM System
7. Post Launch, Stop Providing Sales Staff With Info They Can Find in the CRM System
8. Provide Good Customer Data In Your CRM
9. Tie CRM usage to Rep Compensation
10. Ensure Sales leadership is Steering The Ship

Bonus Tip: Phase In Your CRM Implementation Or Adoption Plan

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Other resources to consider:

Anatomy of a Successful CRM Implementation, By Bill Donlan

Selecting the Best CRM System For Your Company, By Eric Hunt

Case Study: Successful CRM Implementation, By Tom Mochal

Steps To Seamless CRM Integration, By Cindy Waxer

Additional reading on this blog:  For additional ideas on how to achieve successful CRM adoption, you may want to read our post on how to address the challenge of Getting Accurate and Timely Data into your CRM System.

What other ideas do you have to improve CRM adoption? Please add them to the comments section.

1. A Three Part CRM Adoption Plan