Several months ago I started volunteering my time at a start-up. A friend’s husband had an idea for an new type of Internet Television Network and wanted some help with sales and marketing. This evolved to me becoming the acting VP of Sales and Marketing and now the COO- should we secure enough funding.
The management team consists of three artists and me. Two have a film and television background and the other has a music background. They kindly refer to me as “the suit”.
The sales process, sales technology and project management skills that I’ve honed at several large corporations have been extremely beneficial in this start-up environment. I balance the “creatives”.
In a start-up environment the amount of work that needs get done “ASAP” is endless. Without some structure and process- you end up with chaos. We’ve been able to leverage technology to automate and pre-schedule our work, while also improving communication.
In a traditional sales operations organization, the Ops Leader works with the Sales Leader to develop then implement the sales strategies. Sales Ops enables the sales strategy. The same holds true in a start-up environment.
If you’ve dealt with start-ups, you know that they often begin with a great idea, from a passionate entrepreneur. They tend to be the dreamers and visionaries, not the process and operations folks. They need leaders with sales operations backgrounds to help ground them, balance them and enable their company visions.
So.. Sales Operations gurus who are in a career transition- you may want to look for the right start-up. Your skills and abilities are needed!
For more information on the start-up I’m involved with, please follow us on Twitter. @greenlight360.com