50 Sales Contest Theme Ideas

One of the most requested topics on The Sales Operations Blog is sales contests (and spiffs, and themes). To meet demand, we have gathered a list of 50 sales contest theme ideas, noted below and available via PDF link.  You may also like the September 2010 post, “Top 10 FAQs About Sales Contest Themes“.

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Holidays/Seasonal (21)

January           New Year’s Day

February         Groundhog Day, Valentine’s Day, Marti Gras (sometimes in March)

March              St. Patrick’s Day, First Day of Spring

April                April Fools, Easter, Earth Day, Taxes Due

May                 Cinco De Mayo, Mother’s Day

June                Father’s Day, First Day of Summer, Flag Day

July                 Independence Day

September      First Day of Fall

October           Halloween

November       Thanksgiving

December       Holidays, First Day Of Winter

Sports/Games/Events/Pop Culture (26)

  • Academy Awards
  • Baseball
  • Basketball
  • Beach Day
  • Bingo
  • Blast From The Past (70′s, 80′s)
  • Bowling
  • Breakfast of Champions (morning contest)
  • Casino
  • Celebrities
  • Current Events
  • Darts & Balloons With Prizes Inside
  • Football
  • Golf
  • Hawaiian Luau
  • Horse Race
  • Monopoly
  • Movies
  • Olympics
  • Pamper Yourself
  • Picnic
  • Poker
  • Power Hour or Blitz
  • Safari
  • Silent Auction
  • Television Shows

Misc. (3)

Beat Your Best – Any rep can win if they improve their own averages by X

Caught In the Act – Managers observe and listen for reps using best practices or desired scripting and hand out immediate prizes

Hot Potato|Cone|Hat: A rep. receives a cone, hat or other object whenever they complete the desired contest behavior (e.g. sale of $1,000). The object rotates around and the person who has it at a certain time, wins a prize.


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