Different Lenses, a regular feature of The Sales Operations Blog, is a series of blog posts that presents two different perspectives on how to tackle various sales challenges. By looking at a different problem each month, first through the lens … Continue reading
Rewind 10 years, CRM systems were basic and used to track and manage sales contacts. Today, CRM systems do that and much, much more. Salesforce.com is a great example of a system that has evolved. Once touted as the best … Continue reading
Just like heaters and air conditioners, your sales or service CRM system needs annual maintenance. Often times, significant effort and planning takes place at implementation time, but we don’t take the time for ongoing fine tuning. Here is my recommended, … Continue reading
Most sales organizations leverage some type of CRM (customer relationship management) system to help manage their business activities. And, like any process or system, there are some employees who embrace and adopt and others who don’t. I’ve personally been involved … Continue reading